![]() ![]() You’ll find editorials, think pieces, design and white papers related to design, technology and strategy. We love the shareability of it - and we love the fact that writers, companies and publications are still trying to work out how to get the best out of it.Įach issue of Duly Noted will be split amongst the four major disciplines of Mentally Friendly. For now, Medium provides us with a clean interface with lots of room to show off some amazing design work, opinion pieces and more, all encased an easy-to-read format. ![]() “You’re a digital agency you could have built our own platform.” Well clever-clogs… we just might get around to that one-day. The eagle-eyed amongst you will have noticed that you’re reading this on Medium. They all have a take on the work we do at Mentally Friendly and we want to share their perspectives on specific projects as well as their thoughts and ideas about the greater digital landscape. Our staff is currently made up of part-time filmmakers, writers, musicians, chefs, travellers, athletes and one former child actor. Of course we’re going to talk about our own work and the best stuff we’ve produced for clients, but we also want to let the readers in on our thought process and our discoveries, as well as show off the unique personalities that inhabit both our London and Sydney studios. Instead of focusing on semi-regular and individual blog pieces released all on their lonesome, we are aiming to create a digital publication that ties together a group of articles under a central theme. With our own blogging efforts being sporadic at best, we decided to approach the notion of a company blog with a whole new ethos. A cursory glance at many agencies and you’re likely to encounter all manner of blogs, diaries and journals that have either been left by the wayside or converted into machines that just pump out cardboard case studies or vanilla PR briefs. Starting a company blog can be a daunting process and one that seems destined to fail in many ways.
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